Tuesday, November 6, 2012

Book Review: The Non Non-profit by Steve Rothschild


Steve Rothschild has written an exceptionally perceptive, well researched, and highly relevant analysis of what makes non-profit entities work and, conversely, what causes others to fail. He humbly talks not just about his own enormous success at creating and building a major jobs training program for his practically untrainable clientele, but he also illustrates all of his early failures so no one else need make the same mistakes in their own programs. Rothschild is a true visionary, but unlike most visionaries I know, he has the street-smart savvy and organizational skills that are essential to bring one's visions to life. The book contains a clear step-by-step recipe for success for all non-profit organizations, easy to understand and easy to implement. The book should serve as the single most important resource for anyone involved in any leadership role in any non-profit organization. To me it would be gross negligence to occupy such a position and not read this important book.